Savage Gear is synonymous with innovative, fish-catching soft lures. Throughout our history we have created some of the most iconic soft lures on the market, including hugely popular product ranges such as 4Play, Line Thru and Craft. New for this year, we have expanded the Craft Shad range by offering mixed packs of different colours and sizes and we have introduced the amazingly alluring Reaction Crayfish – an incred-ibly detailed crayfish imitation with legs that shimmer and vibrate with the slightest movement. Our aim when creating new soft lures is to set new standards for the market by using the wealth of knowledge, experience, and creativity of our super talented team. Some of our soft lures are so realistic, they have also been known to fool anglers as well as fish!

• Very effective and popular Cannibal shad. Super swimming action and a very versatile shad – great for Pike, Perch and Zander!