During their computer science studies at Nanjing University, JK Liu and her classmates created a live broadcasting platform to share university events and lectures online. Their interest in live broadcasting led to them discovering 360-degree camera technology. [3] After graduating, Liu and his team moved to Shenzhen and founded Insta360 in 2015. In 2019, the Insta360 ONE X became the best-selling 360-degree camera in the world.